SEO basics every small business website needs
Search engine optimization (SEO) can sound technical, but the basics are simple: help search engines understand your website, and give visitors useful answers. Here are the essentials every small business website should get right.
1. Know what your customers search for
Start with the words your customers actually use. Think about your services, your location and the questions people ask before they buy. Each important service deserves its own page focused on those terms.
2. Write clear titles and descriptions
Every page needs a unique title and a short description that tells people what they will find. These often appear directly in search results, so make them specific and inviting.
3. Structure your content
Use one main heading per page, clear subheadings and short paragraphs. Well-structured content is easier to read for visitors and easier to understand for Google and AI-powered search tools.
4. Make it fast and mobile-friendly
Speed and mobile usability are part of how search engines judge quality. Compress images, avoid heavy scripts and make sure every page works well on a phone.
5. Keep your links healthy
Broken links and pages that no longer exist frustrate visitors and waste search engines’ time. When you rename or remove a page, redirect its old address to the most relevant new page.
6. Measure what works
Analytics show which pages bring visitors, where they come from and which ones lead to enquiries. Use this data to improve your content over time instead of guessing.
- One focused page per important service
- Unique titles and descriptions
- Clear headings and short paragraphs
- Fast, mobile-friendly pages
- No broken links
- Analytics to track results
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